The title of your listing is important as it’s one of the first things that users will look at when searching for a place to stay. There is no such thing as a good title, but here are a few things to keep in mind when composing one:
- Make use of the space provided
- Don’t add information that’s shown elsewhere
- Add useful information to your title
- Highlight your property’s best asset
- Mention for what type of group your space is most suitable for
You have 35 characters to sell your space. Make sure you use all or almost all 35 characters. This is your chance to entice a potential guest to check out your listing.
This is a mistake that is often made. In the search results, the snippet already shows the city and neighborhood. Hence, there is no need to include this in the title. See the picture below for examples.
The more information you add to your title, the bigger the chance that a user’s interest is spiked and your listing will be viewed. Here’s a good example of an informative title:
This title contains five pieces of information about this property: (1) it’s big, (2) it’s bright, (3) it has two bedrooms (4) it has two bathrooms and (5) it is near “everything,” which implies it’s nearby things like supermarkets, subway stations, attractions etc.
If your space has something that’s special our outstanding, mention it in the title. A good example is the listing’s title below, which highlights the fact that it has a great view.
My apartment in Amsterdam is very suitable for couples, since it has two bedrooms on opposite sides of my apartment, separated by outside walls. This makes for great privacy. Therefore I mention this in my title and consequently someone who’s looking for a good space for couples will most likely check out my listing.
Next listing check item:Pricing strategy