The Airbnb profile is a much overlooked aspect of an Airbnb listing. The reason is probably that people don’t like writing about themselves. However, it can pay off to spend a bit of time on optimizing your profile. Here’s why.
When you stay at a hotel, you are guaranteed that (1) the door is open, (2) there is someone to check you in 24h a day and (3) there is always someone to help you solve any issues.
When staying at an Airbnb, guests rely on their host to provide these basic needs. Their worst nightmare is to arrive at the hosts’ address just to find a closed door, unable to reach the host.
It therefore makes sense that Airbnb guests want to get a good first impression of their host before they book a stay. Your Airbnb profile gives you the chance to make that good impression, to allow your guests to get to know you a bit on a personal level.
Here’s three steps to create an outstanding profile.
Write a detailed description of who you are
I know, you may not like writing about yourself. But this is important stuff and it’s not hard. Just answer some basic questions:
- Where did you grew up?
- What’s your occupation?
- What are you hobbies and passions?
- What are your favorite places to travel to?
- What kind of music do you like?
- What’s your favorite sport?
- What kind of books do you like?
- What type of movies are you into?
- What do you enjoy most about being an Airbnb host?
You never know what part of your profile a guest will relate to. For example, if you’re into modern art, guests who share that passion will favor your listing over others because they (1) can relate to you as a person and (2) they’ll anticipate you’ll have some good recommendations for art galleries and museums.
Add a good personal photo
Make sure to upload a good picture of yourself. What is a good picture? Here are the key characteristics:
- The picture is clear and of high quality
- You are smiling
- Your face and eyes are unobstructed
- Your hair is combed/brushed
- Your outfit is business casual
For those of you out there who consider this information common sense: Bravo. But I cannot tell you how many profile pictures I’ve come across that fail to meet these basic criteria. I’ve seen photos with covered faces, bizarre and inappropriate outfits, and utterly creepy looking expressions. Please, for your own sake, don’t look like a weirdo.
Add a video to your profile
Airbnb allows you to display a short 30-second video on your profile. Why is a video important? Because communication is only 7% words, the rest is body language and tonality. Therefore, video is a much more effective way to get your message across and show your guests your true colors.
Add verifications to your Airbnb profile
This is really a no-brainer. There is no downside in adding all three verifications: your government ID, email address and phone number. This information won’t be shared with anyone, so don’t worry. You can also connect social media accounts such as Facebook, LinkedIn and Google+.
Add references to your profile
Adding references is particularly important when you’re just starting out and you don’t have any reviews yet. It doesn’t add a ton of credibility, but again there is no downside to adding references. You can request a reference though email or, if you’ve connected your Facebook account, through Facebook.
It doesn’t take much time to create a great Airbnb profile. Although it’s certainly not the most important part of your Airbnb listing, I believe it definitely pays off to spend an hour or so on it. One extra booking will be worth the time!
If you want feedback on your profile, comment below with a link to your profile and I’ll make some suggestions.