Your Airbnb title has one goal only: to entice people to check out your listing. All things equal, the listing with the better title will achieve a higher click-through-rate from the search results. That’s why your Airbnb title is an essential part of your Airbnb listing. It pays off to spend some time crafting a really good one.
In this post I explain exactly how to do just that. First, I show you how to craft an outstanding title. Secondly, I show you a number of examples for inspiration.
No title is perfect and it's a good idea to experiment with your title to see how different titles affect the amount of views you get for your listing. However, if you get the fundamentals right you'll certainly see a bump in views. So let's dive into the good stuff.
You can use up to 50 characters to craft your Airbnb title. Use as much as you can! Less is not more in this case. Any extra information you provide in your title could be a reason for the viewer to click on your listing.
Airbnb users typically choose the location and type of property before they start browsing through the search results. Therefore, it doesn’t make sense to use this information in the title, it doesn’t add any value.
Think about your typical guest. What’s the reason for his visit? What type of person or group would love to stay at your place? What type of guest do you want to host? It’s better to cater to a specific crowd than to try to appeal to everyone.
For example, I prefer to cater to couples. My apartment happens to be very well fit to receive a group consisting of two couples, so I named my place “Couple’s Getaway.” This will immediately spike the interest of the viewers who travel as one or two couples.
What’s the reason that people want to stay at your house? What’s your pad’s best feature? These are the things you want to include in your title. If you’re not sure what it is, the reviews left by your previous guests may offer some clues.
My guests love the location of my apartment as well as the fact that it has a patio. Therefore I mentioned these two features in my title.
Instead of “Nice apartment in central location” you could write “Gorgeous Hideout | Close to Everything.” What sounds more enticing? In general, avoid using general words like “nice” “good,” and “great.” Go for more descriptive ones like “spacious,” “modern,” and “comfortable.”
You can use all sorts of special characters in your title to help it stand out. I chose to use little stars in my title: ★. If you want to use these, just copy-paste as I have no idea what the keyboard code is.
If there is a special event that draws a lot of visitors, you can change your title to target these visitors. For example, let’s say there a music festival taking place nearby. You could add “nearby …..” and fill in whatever the location is where the festival is held.
Let’s look at some great examples of titles, and some not so good ones. I'll start with my own title and explain how I composed it. When I looked at the search results, my listing happened to be featured next a one with a terrible title, so I included that one in the screenshot too.
My fellow Airbnb host that the listing on the right belongs to hasn't done a great job at composing a title. The issues are (1) the title doesn't use all the space provided (2) it's not targeting a specific crowd (3) it's not very catchy at all and (4) it certainly doesn't stand out. It's not a surprise to see that the listing has a mere three reviews.
Now let's look at my own title and see what's the thought behind it. First of all, I'm using every single character provided. The title also has information that adds value. Based on the title, the viewer can infer that my place is great for couples, it has a patio, it's in a central location and it has two bedrooms. The latter may be redundant information, as most viewers use the filters to specify how many rooms they are looking for, but I had three characters left so why not add it.
Next, I'm clearly speaking to a specific audience, couples. It's fairly catchy, I would say, although not extremely. I sacrificed some “catchiness” to make room for more value adding information. The way my title is formatted it definitely stands out and it includes the two best aspects of my listing, it's location and the patio.
The one on the left is fairly good in my opinion, although improvement could be made. There's more space available for example. What's good about it is that it adds lots of information. However, since the picture already clearly shows the rooftop, I'd choose to highlight something else instead.
The one on the right is not so great. The space usage is good, but most of the information is redundant. The only value adding information is “comfy, convenient,” the rest of the information is (most likely) redundant. The viewer probably already know he's looking at the Upper West Side and that it's a room.
Let's look at two more Airbnb title examples.
The title on the left is one of the better ones I've seen. Notice the little symbol at the beginning of the title, it helps the title to stand out. “Instaworthy views” sounds a lot cooler than “great views,” it's very catchy, and so does “Ace location.” All in all, the title provides a lot of information in a catchy way.
By now you probably understand why the listing's title on the right isn't great. Not much information, very little space used and it just sounds super boring.
To conclude, there is no such things as “the perfect title.” It's hard to compose a title that has all the features mentioned in this post. The good news is, it doesn't have to have all. What's most important is that (1) the title is catchy and it stands out (2) you use all the space provided and (3) it provides value adding information.
Other ways to improve your Airbnb listing:
Here's a fun video that kind of summarizes the lessons learned in this post.
If you want some feedback on your title, copy paste your title in the comments below and I'll provide some suggestions!