How to Craft an Outstanding Airbnb Title and Get More Listing Views

How to Craft an Outstanding Airbnb Title and Get More Listing Views

How to Craft an Outstanding Airbnb Title and Get More Listing Views

Your Airbnb title has one goal only: to entice people to check out your listing. All things equal, the listing with the better title will achieve a higher click-through-rate from the search results. That’s why your Airbnb title is an essential part of your Airbnb listing. It pays off to spend some time crafting a really good one.

In this post I explain exactly how to do just that. First, I show you how to craft an outstanding title. Secondly, I show you a number of examples for inspiration.

How to compose your Airbnb title

No title is perfect and it’s a good idea to experiment with your title to see how different titles affect the amount of views you get for your listing. However, if you get the fundamentals right you’ll certainly see a bump in views. So let’s dive into the good stuff.

Use all the space provided

You can use up to 50 characters to craft your Airbnb title. Use as much as you can! Less is not more in this case. Any extra information you provide in your title could be a reason for the viewer to click on your listing.

Using value-adding information only

Airbnb users typically choose the location and type of property before they start browsing through the search results. Therefore, it doesn’t make sense to use this information in the title, it doesn’t add any value.

Speak to your audience

Think about your typical guest. What’s the reason for his visit? What type of person or group would love to stay at your place? What type of guest do you want to host? It’s better to cater to a specific crowd than to try to appeal to everyone.

For example, I prefer to cater to couples. My apartment happens to be very well fit to receive a group consisting of two couples, so I named my place “Couple’s Getaway.” This will immediately spike the interest of the viewers who travel as one or two couples.

Include your listing’s best features

What’s the reason that people want to stay at your house? What’s your pad’s best feature? These are the things you want to include in your title. If you’re not sure what it is, the reviews left by your previous guests may offer some clues.

My guests love the location of my apartment as well as the fact that it has a patio. Therefore I mentioned these two features in my title.

Use catchy words in your title

Instead of “Nice apartment in central location” you could write “Gorgeous Hideout | Close to Everything.” What sounds more enticing? In general, avoid using general words like “nice” “good,” and “great.” Go for more descriptive ones like “spacious,” “modern,” and “comfortable.”

Make your Airbnb title stand out

You can use all sorts of special characters in your title to help it stand out. I chose to use little stars in my title: ★. If you want to use these, just copy-paste as I have no idea what the keyboard code is. I learned this from Daniel Rusteen, an ex-airbnb employee who helped me optimize my listing. Check out his service, it’s good.

Adjust your title before high-demand events

If there is a special event that draws a lot of visitors, you can change your title to target these visitors. For example, let’s say there a music festival taking place nearby. You could add “nearby …..” and fill in whatever the location is where the festival is held.

Examples of excellent Airbnb titles and not so good ones

Let’s look at some great examples of titles, and some not so good ones. I’ll start with my own title and explain how I composed it. When I looked at the search results, my listing happened to be featured next a one with a terrible title, so I included that one in the screenshot too.

Airbnb title

My fellow Airbnb host that the listing on the left belongs to hasn’t done a great job at composing a title. The issues are (1) the title doesn’t use all the space provided (2) it’s not targeting a specific crowd (3) it’s not very catchy at all and (4) it certainly doesn’t stand out. It’s not a surprise to see that the listing has a mere three reviews.

Now let’s look at my own title and see what’s the thought behind it. First of all, I’m using every single character provided. The title also has information that adds value. Based on the title, the viewer can infer that my place is great for couples, it has a patio, it’s in a central location and it has two bedrooms. The latter may be redundant information, as most viewers use the filters to specify how many rooms they are looking for, but I had three characters left so why not add it.

Next, I’m clearly speaking to a specific audience, couples. It’s fairly catchy, I would say, although not extremely. I sacrificed some “catchiness” to make room for more value adding information. The way my title is formatted it definitely stands out and it includes the two best aspects of my listing, it’s location and the patio.

More Airbnb title examples

airbnb title tips

The one on the left is fairly good in my opinion, although improvement could be made. There’s more space available for example. What’s good about it is that it adds lots of information. However, since the picture already clearly shows the rooftop, I’d choose to highlight something else instead.

The one on the right is not so great. The space usage is good, but most of the information is redundant. The only value adding information is “comfy, convenient,” the rest of the information is (most likely) redundant. The viewer probably already know he’s looking at the Upper West Side and that it’s a room.

Let’s look at two more Airbnb title examples.

Airbnb title example

The title on the left is one of the better ones I’ve seen. Notice the little symbol at the beginning of the title, it helps the title to stand out. “Instaworthy views” sounds a lot cooler than “great views,” it’s very catchy, and so does “Ace location.” All in all, the title provides a lot of information in a catchy way.

By now you probably understand why the listing’s title on the right isn’t great. Not much information, very little space used and it just sounds super boring.

Conclusion

To conclude, there is no such things as “the perfect title.” It’s hard to compose a title that has all the features mentioned in this post. The good news is, it doesn’t have to have all. What’s most important is that (1) the title is catchy and it stands out (2) you use all the space provided and (3) it provides value adding information.

Here’s a fun video that kind of summarizes the lessons learned in this post.

If you want some feedback on your title, copy paste your title in the comments below and I’ll provide some suggestions!

31 Comments

  1. Melita Dakic says:

    Hi Jasper, thank you for sharing good ideas with us. What do you think about this title?

    “URBAN LUXURY OASIS in CITY CENTER -WALK EVERYWHERE”

    • Jasper says:

      Hi Melita,

      Good job, that’s not a bad title at all.

      I would shy away from using all caps, it looks a bit aggressive. I think using a symbol like ★ to make the title stand out is a bit more subtle. Also, “city center” and “walk everywhere” imply the same thing, that your place as a great location. So instead, I’d replace “in city center” with the next best feature of your listing. Let’s say you have free parking for example.

      Here’s what it would look like: ★Urban Luxury Oasis★ Free Parking | Walk Everywhere

      Hope that helps!

      Best,
      Jasper

  2. Jacob G says:

    What are your thoughts on this title? ★Charming Old City 2BR ★Couple’s Gataway | Balcony

  3. Stacey says:

    Hi! Great website!

    In going with your stars theme I have this so far. Suggestions/updates?
    Airbnb:
    ★Luxury On The Beach★ Turtles + Private Lanai + AC

    VRBO:
    ★ Luxury On The Beach ★ Turtles + Private Lanai + A/C | Royal Mauian 509

    Here are my listings: https://www.vrbo.com/929809
    https://www.airbnb.com/rooms/15842367

    • Jasper says:

      Hi Stacey, your place looks amazing, I want to go 🙂

      As for your titles, good job. Not so sure about the “private Lanai” part as I don’t know what that means, and I’m probably not the only one. Looking at your pictures, you have a pretty epic view. Picture no.2 is really money (have you tried putting that one as no.1?). I’d mention the view instead of the “private Lanai,” something like “epic sunset views.”

      • Stacey says:

        Thanks so much! We’d love to host you and for helping me out you will get a discount 🙂

        Lanai is the outdoors deck/patio area 🙂

        Great feedback! I was actually wondering some of those same things. I am going to change the photo and see if view # change.

        What about these:
        Airbnb: ★ Luxury On The Beach ★ Epic Sunset & Turtle Views
        VRBO: ★ Luxury On The Beach ★ Epic Sunset & Turtle Views + A/C | Royal Mauian 509

        Cheers!

        • Jasper says:

          Yeah I think that’s better. The view from your place has to be one of the highlights of your guests’ experience, so it’s worth mentioning in the title.

          What does “Royal Mauian 509” mean?

  4. Marta Camargo says:

    Cosy&close to all amenities self cont.apartment!

  5. George says:

    what think you of this?
    ★ A Quiet Cozy Getaway with Patio ★ Convenient

    • Jasper says:

      I think it’s a good one. I’m not sure about the word “convenient” because it’s quite general, it could mean a lot of things. What is it that makes your home convenient? Whatever it is, I’d include that instead.

  6. Paula says:

    Hi jasper! I loved your post! I’m trying to improve my listing now!Your tips are really helping! I never thought in half of those things!
    Can you tell me what you think about my title? : ★Paradise getaway★Comfy★Pool♡IGlove, sleeps 4
    http://abnb.me/EVmg/h8EtuRzvoA

    Thank you for all the tips you have one more podcast follower 😊

  7. Paula says:

    Thank you Jason! Is Instagram, I was with that doubt if I should put or not, because there’s a lot of people that don’t know what means, but the Instagramers know. But maybe I should change for @IG. Do you think people will understand better this way?

  8. vince west says:

    My title is Spring North Portland Bdrm and my listing is here:

    https://www.airbnb.com/rooms/4251170

    Thoughts would be greatly appreciated. Thank you 🙂

    • Jasper says:

      Hi Vincent,

      I think you can improve it, currently your title doesn’t tell me much other than it’s location. What do you like most about your home? What’s the reason people should stay with you? What’s different about your place than other places?

  9. Paula says:

    I’m still putting all together, I thought of create a Ig just for the house where travellers could share their pictures, like a community. I put online the Airbnb last week so I’m pretty a early bird on this matter. I really want people to feel that the house is like their own and they are a part of the house history. I ask the travellers to share their pics with me so I can build a memory wall for the house. Do you think is to much? Well I’m moving the chat on another direction sorry! Just to excited with all this experience.

    • Jasper says:

      No I think that’s a great idea Paula, I just wanted to make sure I understand. I wouldn’t necessarily direct people away from your Airbnb listing in your title, I’d rather have them stay at the listing as that’s where they can book. However, your IG account could be used to direct people to your Airbnb listing, that’s a great way to market your listing.

  10. Thomas Baran says:

    Hey Jasper!

    I really appreciate the blog post – I think it’s one of the most useful one’s yet. What do you think of my title?

    ★ More Metro Less Uber ★ Supermarket | Ocean
    https://www.airbnb.com/rooms/15806732?preview

    Thanks!

    • Jasper says:

      Hi Thomas,

      thanks, glad you found it helpful. I like your title, I’m not sure about the “More Metro Less Uber” part. If you think proximity to the metro station is the best aspect of your listing, I’d add something like “Metro nearby” and save some space.

  11. Hi Jasper! I’m trying to get my house rented but it’s in a quiet country area…. also AirBnBis only giving me 35 characters to describe it so I’m having trouble:(
    ★Large Family Retreat|Lots to See★
    Can’t fit any more…..

    • Jasper says:

      Hi Krista,

      The first part of your title is good, the second part could be improved I think. “Lots to see” is a bit general, I would either use the space to mention an amenity or be more specific about what there is to do.

      Hope that helps!

      Best,
      Jasper

  12. Johan says:

    Hi Jasper,

    Loved your advice and tried to apply it right away, by changing my listing’s name on Airbnb (https://www.airbnb.com/rooms/2615732) to:
    ❤ Sunny beachfront holiday retreat, amazing views!

    Your views would be welcome

    Best regards,

    Johan

  13. Lori says:

    Hi
    I loved your blog…great information. We just started running our Beachside B&B a short time ago. I have played with different wordings and headings and would love to hear your thoughts on any of it.
    Thank you

  14. Jasper says:

    Hi Lori,

    I think your title (Beachside Room*Epic Instaworthy Views*Luxury Oasis) is great, love the “instaworthy”. As for your pictures, the first picture looks great but it would be even better is you could get a shot of the bedroom with a view in the back, don’t know if it’s possible to do this but if you can it would be great.

    Best,
    Jasper

  15. Susan says:

    First of all I love your blog. I would like your opinion on a couple of title options I’ve come up with:

    1) Live like a local♥CottagePriv Pool+Tennis near Ham
    2) Sunny☼Tropical Cottage Priv Pool+Tennis nea Ham♥
    3) Sunny☼Cottage Oasis♥ Priv Pool+Tennis near Ham

  16. Vladimir says:

    Hi Jasper,

    Thanks for great advice in this great article,
    I would really appreciate your opinion on this(any tips to make it better):
    I split the title in 3 parts so i can rearrange their place in tittle.

    ★Amazing Apartment♥Perfect for Couples♥2 Terraces★
    ★Exclusive Apartment★Couple’s Getaway★2 Terraces★

    https://www.airbnb.com/rooms/17675483

    When I search for Listings to see how they are displayed,
    not all 50 characters are displayed the tittle is shortened a bit.
    I arranged the tittle so no words are cut, the first 2 parts will be visible,
    and the 3rd when you click on the listing.

    Kind Regards,
    Vladimir

    • Jasper says:

      Hi Vladimir,

      Good job on the title. Your apartment looks fantastic. I’d put picture 2 or 6 first though and I would also consider investing in a double bed. I’m sure the couch is comfortable but I think some guests would prefer a real bed.

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