The Airbnb profile is a much overlooked aspect of an Airbnb listing. The reason is probably that people don’t like writing about themselves. However, it can pay off to spend a bit of time on optimizing your profile. Here’s why.
When you stay at a hotel, you are guaranteed that (1) the door is open, (2) there is someone to check you in 24h a day and (3) there is always someone to help you solve any issues.
When staying at an Airbnb, guests rely on their host to provide these basic needs. Their worst nightmare is to arrive at the hosts’ address just to find a closed door, unable to reach the host.
It therefore makes sense that Airbnb guests want to get a good first impression of their host before they book a stay. Your Airbnb profile gives you the chance to make that good impression, to allow your guests to get to know you a bit on a personal level.
Here’s a few simple steps to create an outstanding profile.
I know, you may not like writing about yourself. But this is important stuff and it’s not hard. Just answer some basic questions:
You never know what part of your profile a guest will relate to. For example, if you’re into modern art, guests who share that passion will favor your listing over others because they (1) can relate to you as a person and (2) they’ll anticipate you’ll have some good recommendations for art galleries and museums.
Make sure to upload a good picture of yourself. What is a good picture? Here are the key characteristics:
For those of you out there who consider this information common sense: Bravo. But I cannot tell you how many profile pictures I’ve come across that fail to meet these basic criteria. I’ve seen photos with covered faces, bizarre and inappropriate outfits, and utterly creepy looking expressions. Please, for your own sake, don’t look like a weirdo.
Airbnb allows you to display a short 30-second video on your profile. Why is a video important? Because communication is only 7% words, the rest is body language and tonality. Therefore, video is a much more effective way to get your message across and show your guests your true colors.
This is really a no-brainer. There is no downside in adding all three verifications: your government ID, email address and phone number. This information won’t be shared with anyone, so don’t worry. You can also connect social media accounts such as Facebook, LinkedIn and Google+.
Adding references is particularly important when you’re just starting out and you don’t have any reviews yet. It doesn’t add a ton of credibility, but again there is no downside to adding references. You can request a reference though email or, if you’ve connected your Facebook account, through Facebook.
Here’s another example of an Airbnb profile. For each example I’ve indicated what’s good about the profile and what can be improved.
Profile photo: picture is clear, host is smiling and the photo also shows the host engaging in something that he is passionate about. Sports and football loving guests will immediately be able to relate. First impression of this host: friendly guy who likes sports.
Profile description:the description communicates a lot of positive things, the host is excited to be part of Airbnb and he loves meeting new people. Definitely the type of person that I would want to stay with. He also shares his favorite travel destinations.
References: This host hasn’t added any references. It’s not a huge deal, but it only takes a few minutes to request some so there is no reason not to.
Profile description: It wouldn’t hurt to share a bit more, where the host grew up and what his occupation is for example. The more you share about yourself, the better the chance that the guest can relate.
Notice the subtle reference to his Instagram profile, a creative way to provide an opportunity for guests to get to know the host a bit better. This is a risky tactic though. The hosts basically provides personal contact details, which is against the user conduct terms of Airbnb’s terms of service and could be reason to remove the account. If you’re thinking that this won’t happen, read about what happened to Superhost Kelly Kampen.
It doesn’t take much time to create a great Airbnb profile. Although it’s certainly not the most important part of your Airbnb listing, I believe it definitely pays off to spend an hour or so on it. One extra booking will be worth the time!
Hope this helps! Interested in improving your listing further? Take the 1-minute Airbnb listing check.