Your Airbnb business, just like a hotel, relies on bookings. Here's an expert list of how to get more Airbnb bookings.
The number one influence in getting more bookings is…getting found.
You could have the best listing ever, with world-class, phenomenal service, but if you aren't getting seen, how will anyone book you?
Your booking inquiries correlates to the number of users that find your listing in the Airbnb search results.
They say the best place to hide a dead body is on the second page of Google.
The same applies to Airbnb listings.
Therefore, the secret for how to increase your Airbnb occupancy is to get your listing on the first page.
To understand how you can achieve this, you need to understand how Airbnb determines these search results. Airbnb aims to show users the listings that they are most likely to book, as that’s how they make money. In addition, they promote hosts who take good care of their guests. Let’s look at this in more detail.
Airbnb uses a search algorithm that calculates a unique ranking for each search performed on Airbnb. They take many factors into account. Some of these are based on the guests’ personal preferences.
Others are based on your listing and your behavior as a host and these are 100% within your control.
There are over a million listings worldwide. You can't just plop your listing on there and hope something will happen.
You can, however, be both strategic and creative and think like a business person when it comes to your listing.
The trick is to use Airbnb SEO to optimize your listing and get more views and bookings.
Airbnb takes into consideration a lot of factors.
Hosts who don’t let their calendar get a month or more out of date are 70% more likely to get booked.
A lot of these factors take daily consideration: updating your calendar daily, updating prices regularly, answering messages lightning fast. They can be considerably boosted using automated property management tools.
Airbnb has published some of the factors that they use to determine which listings show up. The main ones are:
Follow these three steps to improve your Airbnb search rank.
1) Do a search on Airbnb for your type of listing
Specify type (entire house, private room or shared space) and size (1-bdr, 2-bdr etc). Don’t fill in any dates to make sure all relevant listings show up.
First, search for your neighborhood and note your listing’s position (i.e. page 2, no. 8). Now do another search for your entire city and note the position.
2) Make adjustments to your listing according to the factors mentioned above
3) Repeat step 1) once a week for the next few months
If you implement the suggestions in the article you should see your listing’s position in the search results improve within a few weeks.
Here's a fun video I created that summarizes this article.
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