This year is a great one to completely change your vacation rental business plan.
You didn't really have the choice, of course, but we've learned a few core lessons:
- We can't rely on a single OTA like Airbnb to support our entire short-term rental business
- You're only in control of cancellations if guests book directly through you
- If you decide to take control of your business, you need to learn marketing
- You need solutions now
In response to these needs and changes, I've worked hard with my team to create this resource for you: the 2020 guide to vacation rental marketing for hosts who need solutions now.
Vacation rental marketing for attracting direct bookings
The purpose of vacation rental marketing is to attract people to your direct bookings website.
You can also use it to promote your Airbnb or VRBO website, so it increases your chances at getting more bookings.
But since many hosts no longer want to be dependent on Airbnb, we created this guide to