A sleepless night or two can ruin a trip, and though it may be irrational, Airbnb guests often blame their hosts for the fact that they didn’t get enough rest! Fortunately, there are some simple upgrades you can make to create the ideal sleep experience for your Airbnb guests, and today’s Get Paid for Your Pad interviewee has put a lot of thought into designing an ideal bedroom – no counting sheep necessary!

Jonathan Calmus is a serial entrepreneur and founder of two ventures that occupy the Airbnb ecosystem: Noomi, a revolutionary bed-in-a-box mattress company, and HostingBNB, a monthly service supplying affordable toiletries to vacation rental hosts. A long-time Airbnb host, Jonathan has built his businesses on the idea of solving a problem for himself, then providing that product or service to others who might be experiencing the same pain points.

Today Jonathan shares his best advice around amenities you might consider adding to your Airbnb, bearing in mind that small investments can yield a much-improved guest experience. Listen in as he reveals his best and worst hosting experiences, the advantages of buying a mattress from a bed-in-a-box shop, and how he got interested in the ‘sleeping space.’ Learn Jonathan’s step-by-step process for creating the perfect sleep oasis for your guests, and start earning more revenue from your Airbnb!

Topics Covered

Jonathan’s worst hosting experience

  • Hired property manager to help while traveling
  • Frantic call that Airbnb was ‘trashed’
  • Reached out to guest before understood details (no irreversible damage)
  • Received poor review
  • Learned to be more level-headed, business-minded

Jonathan’s best hosting experience

  • Russian couple required minimal contact
  • Left Airbnb cleaner than found it

How Jonathan conceived of HostingBNB

  • Byproduct of traveling himself
  • Rented Airbnb in Colombia that didn’t have toiletries
  • Frustrating to have to stop at drugstore before shower
  • Sought to provide simpler way for hosts to provide basics

Jonathan’s advice around what sizes of toiletries to provide guests

  • Between travel, regular size
  • Enough to last for one week
  • Guests will compare to hotel
  • Supply new bottles, fresh roll of toilet paper

Additional suggestions for affordable amenities

  • Hair dryer
  • Toaster, teapot, coffee maker
  • Bottle and can opener
  • Suitcase rack
  • Smartphone charging station
  • Nightlight in bathroom
  • Streaming media player like Chromecast or Fire TV Stick

Jonathan’s guest communication hack

  • Invest in printer to provide hard copy of basic info (i.e.: Wi-Fi password)

Jonathan’s tips for providing a quality sleep experience

  • Consider blackout curtains, sleep mask and earplugs
  • Invest in quality neutral mattress
  • Provide two different types of bedding (light and heavy duvet)
  • Think about allowing guest access to linen closet
  • Offer quality pillows

The advantages of buying mattresses from bed-in-a-box shops

  • Brick and mortar industry designed to confuse
  • 5-10 minutes of testing doesn’t replicate full night of sleep
  • Noomi offers 365-night trial, 100% refund
  • Donates returns to local charity (if available)
  • Supercompression allows to ship in size of box
  • Easy to transport to secluded rooms, decompress upon arrival

How Jonathan got interested in the ‘sleeping space’

  • Shopping for comfortable bed
  • All priced over $2,000
  • Discovered nearby factory
  • Allowed to create own affordable mattress
  • Friends/family gave positive feedback
  • Learned about supercompression
  • Turned into business

How to turn your Airbnb bedroom into the perfect sleep oasis

  • Jonathan recommends investing in Queen or King bed for master (Noomi Queen is $875)
  • Secondary rooms can have Full or Double
  • Sleep in the bed yourself to troubleshoot issues
  • Invest $1500 in bedding
  • Multiple pillows
  • Multiple sheet sets
  • Two duvets
  • Consider IKEA for good return on investment
  • High-end bedding from department store discounted at end of month

Why it’s worth it to invest in guest sleep experience

  • Can charge higher rate per night
  • Guests judge Airbnb based on sleep experience
  • Positive reviews add to story you’re selling

Jonathan’s strategy for deciding what investments to make in your Airbnb

  • Look at competitor reviews
  • Identify themes in both positive and negative comments

Connect with Jonathan

LinkedIn

Email jonathan@paisleylabs.com

Resources

HostingBNB

Chromecast

Fire TV Stick

Noomi

Connect with Jasper

Email: jasper@getpaidforyourpad.com

Twitter: @GetPaidForUrPad

Instagram: @GetPaidForYourPad 

Facebook: www.facebook.com/getpaidforyourpad

This episode is sponsored by Hostfully.com where you can create a custom digital guidebook for your guests!

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Complete Transcript for Get Paid for Your Pad Episode 167

Jasper: Welcome to Get Paid for Your Pad, a definitive show on Airbnb hosting, featuring the best advice on how to maximize profits from your Airbnb listing as well as real life experiences from Airbnb hosts all over the world. Welcome.

AD: This episode is brought to you by Hostfully, a company that helps you make beautiful guidebooks for your listings. Make your own at Hostfully.com/pad.  And as a special for Get Paid for Your Pad listeners, you’ll get a free guide book consultation after you make your guide book.

Jasper: Welcome everybody, to another episode of Get Paid for Your Pad. Today we’re going to talk all about amenities and investing in your Airbnb. Buying stuff that will improve your guests experience, and as a result, we’ll be able to dictate a higher price for your listing. My guest today is Jonathan Calmus, he’s the founder of Sleep Noomi, a company that sells a really unique mattress, and also the founder of Hosting Bnb, which is a company that supplies Airbnb with affordable toiletries, so he knows all about investing in your Airbnb. He’s also a long time Airbnb host. So, I’m sure we can learn a lot from him. Jonathan, welcome to the show.

Jonathan: Thank you, Thank you, Jasper.

Jasper: You are currently located in Columbia, is it?

Jonathan: I am in Columbia, yeah.

Jasper: What brought you to Columbia?

Jonathan: The first trip, a friend of mine was just finishing up a job and he had about a year to go on vacation so he invited me to a bunch of different places. When he said come to Columbia, I said sure! That was a year ago, and I’ve been back four times since. Anywhere from a month to three months.

Jasper: When did you start Airbnb hosting?

Jonathan: About three years ago, under my name, with my properties. I was helping my parents, they had a few properties out in Los Angeles sitting there and doing nothing. I think we were one of the first families in Los Angeles on Airbnb. I have a lot of experience on Airbnb, the good, the bad, the ugly, like most Airbnb hosts do.

Jasper: Awesome, can you share some of the best and worst experiences that you’ve had on Airbnb?

Jonathan: Actually, the worst experience was more – this is a good learning lesson. I had hired someone to help me manage it while I was traveling. The reason it was the worst experience was because Id managed it incorrectly. Basically, what happened. I get a frantic call from the cleaning crew and the manager saying that when the person checked out, they’d completely trashed my apartment. They tried to pull the tv off the wall, there was bodily fluids in the bed, everything was gross and crazy. I had a knee-jerk reaction and reached out to the guy directly even though we’d closed out the transaction on Airbnb. I went pseudo-crazy with him, researching him. I think that was the wrong approach. Once I saw the photos, I saw the clean up crew didn’t want to clean up, which was their job. It was a little more trashed than normal, but wasn’t anything irreversible. The learning lesson here is not to reach out directly, to be more levelheaded and more business-minded about it. Because even though they really enjoyed staying, they left me a really poor review and the reasoning was absurd, they said it was because the sliding glass door didn’t open. So the review didn’t match the reason for the review. But I think they were just kind of reacting and throw the first punch because they thought I was going to leave them a bad review. Which ultimately I did not, because you know, it is what it is. You rent out your place, sometimes you get better guests and sometimes you get worst guests. So that was my worst experience. One of my best experiences, and honestly, was the best experience on Airbnb. You check-in frequently, you make sure the person is okay, but when the person wants to be left alone, that’s the best experience. I had  couple from Russia and they just did their own thing, they left the place super clean, I think they even hired a maid while I was gone, and when I came back it was left better than how I left it, I think.

Jasper: Awesome, so we’re going to talk about amenities, what you should supply your guests with and potential investments you can make in your Airbnb listing to provide a better experience. Let’s quickly talk about the companies you’ve founded. I know you’re like a serial entrepreneur, you’ve founded a lot of companies in your life, but there a few companies I want to quickly touch on related to Airbnb. First of all, Hosting Bnb, which provides toiletries to Airbnb hosts. How did you come up with founding this company?

Jonathan: Hosting Bnb is actually a biproduct of me traveling and less about me hosting. It was always frustrating to have to go to the drug store and buy the basic necessities that most guests expect. As we all know, Airbnb even created a category called The Essentials for that reason. So, I was traveling to Columbia, in Bogota, and I got to an apartment and it was just stripped of everything. Even though it had nice furniture and a big TV and good internet, I just felt it was lackluster because I couldn’t go take a shower after a long trip. When you’re buying amenities and deciding what to invest in for your Airbnb, you really have to consider it from the perspective of the traveler. When you’re traveling, you get off a plane, you’re not in the best mood, you just want to go and take a shower. That’s the first thing you want to do. When there’s not soap, conditioner and shampoo, that’s typically hard to do. I remember I was reading somewhere that the first places that any traveler goes into is the kitchen and the bathroom. I got the idea because I kind of was hit with this epiphany. What if there was a simpler way to get the essentials for your guest? What if you didn’t have to go spend premiums at the drug store to get the essentials for your guests? That’s how Hosting Bnb emerged.

Jasper: Awesome. I totally agree. One question for you though, I also really enjoy when I stay at Airbnb’s and the provide shampoo and stuff, because I travel very light, I don’t bring a suitcase, and it’s hard to include any toiletries or anything more than 100 mls of liquids. Is it better to provide those small hotel bottles for guests rather than just buying bigger bottles.

Jonathan: The sizes that we went with, they usually last about a week. The advantage is that it’s much more hygienic. Everything is individually packed. It’s not as small as the hotel sized, but not as large as full-sized family size you’d buy. Hygiene is really important, when it comes to the way you’ve cleaned. It’s the same logic as “does someone want to use a used sponge in the kitchen?” and the answer is no. Because even though they’re not staying in a hotel, they’re comparing it to the experience they’ve had in the past to hotels. That’s a big issue that a lot of Airbnb hosts face: they’re being compared to hotels even though they don’t see themselves as a hotel. You’re juggling the problems and the expectations of your guest as well as what’s best for you and your business. You don’t always want to provide hotel amenities because it’s expensive and doesn’t provide the best return for you.

Jasper: So what you’re saying is if I arrive at an Airbnb and there’s a big shampoo bottle that’s half empty, that puts the visualization that there’s someone else using the bathroom, using the shower, in my head, and that’s not the visualization I want to have. So, it’s better to put a new shampoo bottle and obviously they should be a little smaller. The same applies to toilet paper.

Jonathan: I was just about to say that. 100 percent. You don’t want to have half a roll of toilet paper there. Even though it’s not gross, in the mind of the guest, it’s gross.

Jasper: Right, exactly. There’s little stickers you can use to indicate the toilet roll hasn’t been used. So, all right, so that’s when it comes to cleaning and hygiene and having putting the right perception into the head of the guest. Let’s talk about the other amenities, other things you can supply your guest with that could potentially increase the guest experience. I get this question a lot from other people – especially when they’re starting out. They’re thinking, what should I add, what should I buy? It could be as simple as adding a hair dryer. I didn’t have a hair dryer and my first group of guests was a group of girls and guess what, the first thing they needed was they needed to dry their hair. Things like a toaster, things like a teapot, a coffee maker, a water boiler. I’ve stayed at Airbnb’s where they didn’t have a bottle opener. I’d buy a bottle of wine and didn’t have a way to open it. Or I didn’t have a can opener. Those things can be frustrating. I mean, a can opener is $1, its an investment that can yield a much better guest experience. What’s a good thought process is to think what are those items that don’t cost a lot but can improve the guest experience. Another thing I thought about, I stayed at an Airbnb in Taipei and they provided me with a suitcase rack. I’d never thought to buy a suitcase rack for my place but it’s very useful. It’s very nice to put your suitcase on a rack because then you don’t have to put it on the floor. It’s really convenient. I never thought about it before. I think this is where we can learn from hotels. Next time I go to a hotel, I’m going to pay attention to what’s being provided and see if there’s some inspiration for adding more items to the Airbnb listings. Another thing: a smart phone charging station.

Jonathan: That’s a really great one. A lot of hosts are concerned with setting up a charging station, they think the guest will take it with them, not because they’re going to steal it. Sometimes you think a charger is your own. I think it’s a worthwhile investment because even if you have to buy one or two every few months, it just does make such a big difference. Especially for someone who doesn’t have everything accessible immediately.

Jasper: It’s so convenient. Especially if you travel to a country where the sockets are different and the charger doesn’t fit. You can plug your iPhone into the station and charge your phone. Another thing I appreciate about the Airbnb I’m staying at now, it has theses little nightlights in the bathroom. You don’t have to turn on these bright lights that make it harder to go back to bed. They probably cost a couple dollars as well, it just improves the experience. Those are pretty good things, do you have any other suggestions on what people could do to improve their experience?

Jonathan: Yeah, absolutely. There’s one. If you’re offering a tv and you have an internet connection, there’s two appliances that are tremendous. It’s either a Chromecast or a Firestick. You can just set up your amazon or Netflix account and people stream. They get to pick the content, they can connect their phone or laptop, and it’s really simple. Now a days things are much more simplified. It’s kind of a two minute segue to get everything working. That’s one, I really like that, that got a lot of good feedback. The other one, I’d have a printer there, not for your guests. But you can provide information to your guests. IT’s really underestimated the value of communication. You may have the most beautiful place in the world, but that person can’t connect to your WIFI or can’t connect to you because they don’t have WIFI, it just creates the perfect storm for someone to get angry where you could have easily prevented it with a piece of paper.

Jasper: Definitely, those are good suggestions. Let’s dive into the sort of higher priced items. So far, we’ve talked about the things that cost very little, but people also often they might have a little extra cash to invest in their Airbnb listing before they get started. Maybe do a little renovation, paint the walls, or buy some extra furniture – I always feel like if you’re going to invest in your Airbnb, the bedroom is the first place you should look at. When people are traveling or they’re on holiday, they typically don’t spend a lot of time in their accommodations. The most important time they spend there is when they sleep. Getting a good night of sleep is so important. The bedroom is definitely the first place to look. One thing that’s very important to me, I find it hard to sleep when there’s a lot of light coming in. When you’re traveling to between time zones, it’s completely bright, it can be really hard to go back to sleep. I really appreciate when there’s a bedroom that blocks out the light. For example, investing in some good curtains or drapes, and also providing some sleeping amenities, like a mask or ear plugs, that could help as well.

Jonathan: It could help a lot. When someone’s traveling, unless they’re setting up a business or an office, most likely it’s not going to be in the place a lot. You have to make the experience when they are there the best. When you do that, it’s exactly through the methods you’re talking about. By the black outs, yeah they’re more expensive, but make sure not a single ray of sunshine doesn’t get through so they can wake up when they want to wake up. This isn’t just because I have a mattress company, but genuinely, you have to invest in a really good mattress, one that’s neutral. There’s different firmness of mattresses out there, and when a hotel is buying a mattress they’re looking for a general agreement. They’re not going to be staying so long that they’re going to be like, “the mattress doesn’t work for me.” What you’re trying to do is give them the best night sleep for the first week, or first couple weeks. You want to upgrade the bedding – you can’t forget about the actual sheets or the duvet. It’s really funny, you’ll go to really hot climates and they’ll give you this really thick duvet. IT’s this funny thing that I’m not sure if they’re doing it intentionally, they just kind of overlook the fact that the climate is extremely hot.  Or, if you’re in a place with heavy seasonality. Sometimes it’s cold, sometimes it’s hot. You want to buy two different types of bedding, you want to have more light bedding, hotter bedding. One thing I did which worked really well, I started leaving out and showing where the linens closet was to my guests and I’d hide some towels, you kind of leave it to them and let them set up their own comfort. If you’re a hot sleeper, you get a lighter duvet, if you’re a cold sleeper you get a hotter duvet. And lastly, part of your bedding kit, is pillows. Pillows are very important. I can’t say how many times I’ve stayed in a place and I’ve blamed the host, and that’s irrational, because its’ the first thing and they’re a scapegoat. And if I’m a host, and I’m being so irrational and blaming a bad night’s sleep on hosts, you have to keep that in mind. The best investment you can make is providing the best sleep experience because sleep represents the rest of their trip. If they’re happy when they wake up, it means they’re rested the rest of the trip. If they’re not happy, if they’re yawning the rest of the trip, they’re going to associate that with you.

Jasper: I was just about to say that what you were saying about the blankets. I really recognize it, I have had so many nights where the duvet was too thick so I’d get hot. You wake up four or five times during the night, and you put the blanket away and then you get cold and you put it on your again. It’s not a very good experience. I end up sometimes kind of sleeping half under the blanket. Definitely making several blankets available. Even apart from the seasonality, even if you live in a place where it’s the same year-round, it’s still useful to have several blankets. I personally like to sleep in a very cold temperature. I travel to warm countries a lot and they typically only provide you sheets. A lot of times the sheets are a little too cold when you have the air conditioning on. The rationale is, it’s a warm country, you don’t need a blanket, but I like to make it cold.

Jonathan: Sorry to interrupt — but that’s actually, you hit on a very interesting point. The leading cause of bad sleep, believe it or not, is temperature control. When your body overheats you wake up, when you get cold you wake up. It’s just a natural instinct because the brain kind of thinks, hey maybe there’s something to be concerned about. You are touching on a very important point, think about when you’re creating or investing in your Airbnb, really think about temperature control. What the different variable of that are, meaning if you do have an air conditioner, make sure you provide extra blankets.

AD: Hosts, I can’t emphasis how important it is to share recommendations for things to do or places to eat beforehand. Your guests won’t have to go through Tour Advisor, Four Square or Yelp. They won’t have to scratch their heads and think about possible places right in the moment. I’ve been using Hostfully to create an online and printable guidebook to show my guests my favorite coffee places in Amsterdam. They’re using my recommendations and I’m getting fewer questions. I’m also including screenshots of my guidebook on my Airbnb listing as a way to differentiate my listing. So, make your own guidebook on Hostfully.com/pad.

Jasper: Let’s dive into the mattress a bit more. I know you’ve done a lot of research. You started your mattress company because it was really hard for you to find a good, affordable mattress for yourself, so you ended up selling mattresses yourself. Can you talk a little bit about mattresses, what makes good mattress, what should they be looking at, what are good options, what are things to look out for?

Jonathan: Definitely, so the first thing you have to keep in mind is that there’s so many different mattresses and different types. It’s structured that way on purpose. It’s structured in a way to confuse you. When you go to one mattress store and you say you want to buy brand X, they say sure no problem, its going to cost you $2,000. Then you go and say I want brand x to shop around, and they’ll say, we don’t carry that. You won’t know what’s a good deal or what’s a bad deal. There’s a big uprising of what you call a bed in a box company, a one stop shop, one size only mattresses, and Noomi was created in that way intentionally. It was made to reduce the confusion. So that if you didn’t like it or if there was a problem with it, you knew there was just one model you were getting. The way that we combat against that, because we always get the same question: what if I don’t like it? We have an industry leading, 365 night trial, you’re able to use these mattresses for the full year, if you don’t like it at any time in the year, we’ll schedule for the company to come pick it up. It’s illegal to resell mattresses, but we will give you a 100 percent refund. Then we donate it to a local charity if there’s one available in your region. It’s a nice set up, its taking an ole and lame industry and bringing it in to the internet age. When you buy stuff on the internet you expect there to be a refund policy. That’s something you should keep in mind, buying from a bed in a box company, whether it’s Noomi or it’s another, to purchase from one of our competitors, is that you do get a sleep trial, you do have a return policy and the vast majority of brick and mortar mattress stores do not have a return policy, so once you get it, you’re stuck with it. Kind of the last thing on that note, the last note on that subject, is that when you go and test out a mattress, they’re creating the experience for you on purpose, they want you to feel like you’ve tested the mattress and you’ve picked it. But the truth is, the reason why we provide a year is because when you try a mattress and test it out for five minutes, or half and hour in extreme cases, you don’t know how it feels, you move in weird directions when you sleep, you’re not conscious of how your body contorts in the bed within the whole system of what it means to be sleeping. Don’t fall into the trap of saying “I need to go to the store and test it myself.” The other thing about Noomi and other bed in ab ox brands, is that a lot of Airbnb hosts have these really cool secluded rooms – it’s not the easiest to get a mattress up in the traditional method. We do something called super compression, we’ll use a machine that pushes down over 1,000 pounds of weight and compress it down to the box that’s shippable and send it to your doortstep. And before you decompress it, we recommend you take it to the room it needs to decompress in. Which makes it superbly easy for Airbnb hosts, especially ones that have unique types of rooms they need to get to that aren’t always the easiest with traditional furniture.

Jasper:  Awesome, so what made you get into the sleeping space?

Jonathan: I never considered myself to be a mattress salesman. I really needed a mattress. The ones I was looking at were all above $2,000 and the ones that were below that price were not that comfortable. I’d done some research and I’d found a factory close to my house that for whatever reason was willing to let me create my own mattress, and I wasn’t trying to sell them at the time, I just wanted a good mattress. And I bought it at a great rate. And anytime a family member came over and slept over, everyone was commenting, this is a really good mattress, and me being an entrepreneur, I just kept listening to the feedback and saying “how do I make this into a business?” I discovered at the time, maybe a month or two after getting the mattress, super compression.  I really wanted to get into the space, I thought it was very interesting to sell a mattress online, to offer someone a refund on a $1,000+ purchase. It was a convenience a lot of brick and mortars are going to have to start doing to compete with the online space. I’m not a brick and mortar guy, I’m not against it, I just never been in the retail space in my life. To me the idea of being able to sell a mattress coast to coast anywhere in the US was really exciting. That’s why I got into the mattress space. I like to solve problems for myself and then offer solutions to people who need them as well.

Jasper: That’s probably the best way to start a business. You run into a problem you solve it for yourself, then you realize there’s a lot of value for other people as well. Usually, I keep these episodes aren’t thirty minutes, but I feel like we’re hitting on a lot of interesting topics, I’ve learned a lot myself, I never knew all this stuff about mattresses, so let’s go on a little longer. First of all, let’s talk about how to think of investing in your Airbnb, so let’s say, the mattress you’re selling, what’s the price point on that?

Jonathan: I’ll lead with the price of the queen. So, the queen mattress is $875, the reason I’m saying that is because that’s the most ordered size. If your publicizing your Airbnb to have a larger bed and the guest arrives and it’s a double, it’s sometimes awkward if there’s two people in the bed. I would recommend, if you’re going to invest, investing a queen or king size bed. It feels great for your guests. If you’re setting up secondary rooms, guest rooms, then yeah, definitely look at doubles or full beds, I wouldn’t really recommend unless you’re really constrained on space, I wouldn’t recommend twins. We sell the most twins to families who have kids and are buying multiple mattresses at the same time. It’s just not the most luxurious experience. If you are going to invest, give the person the ability to sprawl out, and have their space if they’re with a partner.

Jasper: So, let’s say you have the mattress, it costs around $1,000. Let’s just say you really want to turn your bedroom into the perfect place to get sleep. Let’s figure out how much that would cost. So about $1,000 for the mattress, then bedding. You want to get two comfortable duvets, a couple comfortable pillows, and some nice sheets. What’s the price point on that?

Jonathan: It really varies, and there’s a concept in business called blind market value items, and very much so in the mattress world and the bedding world in general – you may get someone saying that your 1,000 count Egyptian cotton sheets are $500 and you may see something similar on Amazon for $20 or $30. My recommendation for you is to sleep in the bed yourself and base the budget off how comfortable you are. Mind you, there are scenarios that are exclusions from that. I would say a good budget would be somewhere around $1,500. Think about the things you have to buy. You have to buy pillows – sometimes more than 1. And sheet sets, and you need multiple sheet sets to clean easily between guests. You need duvets – but you don’t necessarily need the inserts. The covers are more important, so buy a couple of them because it’s easier to clean. You’ll very quickly see how things stack up. I recommend not spending more than $50 – $100 on the sheet set with the duvet cover. The actual comforter itself costs a little more sometimes. A lot of people underestimate this, but Ikea has really nice bedding, especially after the first time you wash it. Ikea, you can get a lot of bang for your buck when it comes to the bedding. And to be honest, I’m not just saying this, I don’t love Ikea mattresses, they’re not my favorite. I wouldn’t invest in Ikea beds, I would invest in Ikea bedding. If you have some money to spend but also have a budget. IF you do want to invest heavily into the master bedroom or the prime bedroom you’re offering on Airbnb, I would go to a local department store and if you go toward the end of the month, you’ll find some things that are discounted, so you can get Calvin Klein bedding for half the price. Ultimately, I have to go back to my original statement. You need to sleep in this bed one night, you need to sleep in the room you’re selling. That’s the best advice I can give anyone when it comes to offering bedding as a service. Sleep in it one night, have a friend sleep in there one night and try to catch the issues you find that make it uncomfortable. If you resolve it for yourself, I promise it will be a lot easier to resolve it for yourself.

Jasper: Awesome, so let’s say $1,500-$2,000 is enough to turn a bedroom into a sleeping oasis, maybe a little extra money for a new set of curtains and drapes. Let’s think about how much extra would be an Airbnb host be able to charge for that outstanding sleeping experience. Let’s put ourselves in the shoes of a guest, let’s say were going on a trip and we see two listings. They’re pretty similar. One listing seems to have a more comfortable bedroom, and we look at the reviews and we see that people are mentioning that they had a really good night sleep in this particular place. The question really is, how much are people willing to spend extra on that sleeping experience? Obviously, it’s impossible to calculate this. For me personally, let’s say a listing is like $100 and the other listing is $120, and I read in the reviews that people have awesome sleeping experience. Personally, I’d be willing to fork out that extra $20.

Jonathan: Me too, personally. Sleep is very important and because I’m a traveling entrepreneur, I do have to try to squeeze in the best type of sleep. I do judge an Airbnb on whether or not I’m going to get a good night’s sleep. I would definitely spend the extra money. As we know, Airbnb does revolve around the review system, so it’s kind of compounding growth. It’s hard to calculate right this second and say from day 1, if you invest into making the best sleep oasis, what will that turn into in terms of dollars and cents. The compounding growth is what you have to look at. Every time you get a five-star review and your guest comments that they had the best night sleep they ever had, it really adds a lot to the story that you’re selling.  So again, when someone is comparing you, and you’re $120 and your local competitor which is $100, you’re going to get a wave of guests that your competitors will not. It’s not guaranteed you’re going to make 1,000 percent than what you made before, but if you’re conscious of the review system works on Airbnb, then you kind of sold yourself on this already. You know those good reviews will pay for themselves tenfold.

Jasper: Awesome. I do want to go back to finishing this calculation, because I think it’s a good mental process to go through, not just when it’s about buying things for your bedroom, but when it comes to whatever it is that you think might be worthwhile adding to your listing. Just for, just to finish the mathematical calculation, you can charge an extra $20, and you rent out an extra 100 nights a year, that would be 2,000 of extra revenue You have to compare the investment to the potential returns. How much extra can you charge since you made the investment? If you can make the investment back in a year or two, it would be totally worth it to have the money to invest. There’s an added fact that the positive reviews would bring in more guests to your place. There’s an extra benefit to it.

Jonathan: I just wanted to add a strategy to decide what to invest in. Sometimes us as humans, we buy what we want and not what other people want or need. So, one strategy that I use how to take my investment money and purchase products, is I go and look at the reviews of my competition in my area and I look at other hosts and I would read what type of things people would talk about in the positive and negative reviews, like this place was great but they didn’t have xyz, and it’s a nice little strategy to see what you should be investing in.

Jasper: Awesome, Jonathan, this has been a very valuable podcast, I think. I definitely learned a lot, before I let you go, can you let people know how they can find you and take advantage of the products that you’re offering.

Jonathan: If you want to reach out to me and ask me any questions you want, you can find me on Linkedin. Just reach out Jonathan Calmus. Or if you want to email me directly, it’s jonathan@paisleylabs.com, I’m really accessible, I love helping people with business, it’s one of my passions. If you’re interesting for signing up for the private beta of Hosting Bnb, you can go to Hostingbnb.com and if you’re interested in checking out our mattresses, you can go to sleepnoomi.com

Jasper: Awesome. Any discounts you can offer to the listeners?

Jonathan: Yeah, absolutely, there is a discount for $100 for Sleep Noomi. You have to sign up for the beta at Hosting Bnb but you will get issued a discount at about 25 percent.

Jasper: Awesome, well thank you very much Jonathan, it was really interesting talking with you. I wish you the best of luck with all your companies. I’d love to talk to you again in the future. For all the listeners out there, thank you for listening, I hope you enjoyed this episode, and of  course there will be another one this Friday.

Jonathan: Awesome, thanks Jasper!

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