How Airbnb Personalization Affects Search Rankings (Ep 276)

How Airbnb Personalization Affects Search Rankings

How Airbnb Personalization Affects Search Rankings (Ep 276)

Today I chat with Kelvin Mah, founder of Rankbreeze. Kelvin is an Airbnb SEO specialist and he did a study to find out how Airbnb personalization affects search results. Airbnb's search algorithm takes into account the user's unique profile when calculating which listings to show. Factors include historic data such as what listings the user has clicked on in the past and historic bookings. Here are some takeaways from the study Kelvin performed.

1. The longer a user spends viewing a listing, the more likely Airbnb is to show that listing again. This suggests that it's beneficial to have a large number of photos and a wordy description to increase the time that potential guests spend viewing your listing. 
2. The personalization effect is smaller for listings that typically rank on the first page. In other words, no matter the user profile, certain listings are always shown by Airbnb. Listings that rank on lower pages have more variability. This confirms the importance of getting to the first page. 
3. Airbnb refused to move listings with poor photos up the search results, no matter how often they were clicked on. This reinforces the importance of having high quality photos on your listing.

Connect with Kelvin

Email: Website: RankBreeze More info: Rankbreeze Review

Connect with Jasper


Twitter: @GetPaidForUrPad

Instagram: @GetPaidForYourPad 


Airbnb News Facebook Group

To subscribe to the podcast, please use the links below

Click Here to Subscribe via iTunes

Click here to Subscribe via Stitcher (Android users)

If you like the show, please consider leaving the show a review in iTunes or Stitcher. A couple minutes of your time can help the show immensely! Thanks!

Related Post: Rankbreeze Review: Optimize Your Airbnb Rankings & Search Visibility

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Follow by Email