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Building Your STR Brand Through B2B Marketing (Ep448)

Networking. Cold calling. Search engine optimization. There are a lot of ways to build your short-term rental business, but how can you succeed in B2B marketing without breaking the bank?

On this episode of Get Paid for Your Pad, I sit down with Kimberly Thomas, Founder and CEO of Roam Vacation Rentals, to learn about her experience taking her Airbnb side hustle to the next level by starting her own property management services company.

Kimberly dedicates her career to  helping real estate investors manage, scale, and market their STR portfolios. She started Roam Vacation Rentals to offer a wide range of STR management, design services, and consulting to help her clients maximize their return on investment.

Listen in to understand the importance of implementing search engine optimization (SEO) strategies, acquiring referral sources, and working with the right people. It’s easier than you think!

Topics Covered

  • Kimberly’s experience owning Airbnb properties and growing them into her own business
  • The importance of being able to connect with your guest avatar
  • Building a consistent growth plan in the STR industry
  • Why using your personal network, cold calling, and cold emailing are crucial to gaining referral sources
  • The power of having thick skin in the face of rejection
  • Tips for having a successful SEO strategy
  • SEO troubles and tips for ensuring you are hiring the right experts to help you optimize your website for search
  • Kimberly’s biggest takeaways from being a student in the Legends X STR Accelerator program

Connect with Kimberly

Kimberly on Instagram

Kimberly on LinkedIn

Roam Vacation Rentals


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Email jasper@getpaidforyourpad.com