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Discussion – 


Discussion – 


How Core Values Impact Your STR Business (EP 316)

What is the SOUL of your short-term rental (STR) business? What do you believe in? And how do you want to impact other’s lives? Whether you have one Airbnb listing or one thousand, defining your core values (and aligning your actions with those ideals) can help you attract the right people and build a business you can be proud of.

Eric Moeller is the founder of Cohost Mastery and my partner in creating STR Legends Live and the STR Profit Academy. Today, Eric joins me to explain how we define core values for business and why STR hosts should take the time to get clear on what they stand for and who they want to serve.

Eric describes why it’s best to craft a phrase or story around your values (versus a single word), and we get specific on how to leverage your core values to guide decision-making. Listen in for insight into the values Eric and I created for our partnership and learn the Mission to Mars system of defining core values for YOUR STR business!

Topics Covered

How we define core values for business

  • ‘Soul of company’
  • Includes beliefs + who serve

Why STR hosts should define their values

  • Helps guide decision-making
  • Attract ideal customers, employees

Why a phrase is better than a word

  • Easier to share (emotion attached)
  • Speak your truth vs. authentic

How to build out your core values

  • Choose 5 to 7 people for Mission to Mars
  • Create statement re: value each embodies

Eric’s advice for STR hosts around values

  • Revisit every quarter and revise as needed
  • Publish on listing, go further to align daily

Eric & Jasper’s core values for business

  1. Be better than Gap
  2. Speak your truth
  3. Respond vs. react
  4. Seek failure

Connect with Eric

STR Legends Mastermind

STR Profit Academy

Airbnb Mastery Summit

Eric on LinkedIn


Free Training: OPP on Airbnb

Get Paid for Your Pad Email List

Social Impact on GPFYP EP283

Scaling Up: How a Few Companies Make It … and Why the Rest Don’t by Verne Harnish

Scaling Up

Traction: Get a Grip on Your Business by Gino Wickman

Crazy, Stupid, Love

Tim Kennedy

Tim Kennedy on The Joe Rogan Experience

Email jasper@getpaidforyourpad.com

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