We know it’s beneficial to have a direct booking website for our short-term rental (STR) business. But having a webpage doesn’t do us much good if no one visits. So, how do you drive traffic to your site and make it easy for guests to book?
Erinç Arık is the Cofounder and CEO of Your Porter, the premiere mobile-first property management software for professional STR hosts. The platform’s top features include message automation, team management and an Airbnb ranking booster, and the app even allows hosts to create their own SEO-optimized direct booking website in a matter of minutes.
On this episode of Get Paid for Your Pad, Erinç joins me to discuss why it’s important to have a direct booking website, explaining why it gives you a better chance at capturing longer bookings and how Your Porter can help you build one today. He introduces us to the platform’s online payment processor, describing how it benefits both you and your guests. Listen in to understand what Your Porter is doing to keep your STR business safe and get Erinç’s best strategies for driving traffic to your direct booking site!
Topics Covered
Why it’s important to have a direct booking website
- Make own rules for business vs. rely on OTAs
- Better chance at capturing longer bookings
The benefits of the Your Porter online payment processor
- Allows guests to pay in installments
- Host gets paid right away vs. day after check-in
How long it takes to build a direct booking site with Your Porter
- Takes 2 to 3 minutes, can be done on phone
- Site goes live in 5 to 10 minutes
How to drive traffic to your direct booking website
- Market to past guests (discount code for direct booking)
- Make sure site is SEO-friendly, appears in Google search
- Invest in Google Ads for exact listing keywords
How Your Porter keeps your business safe
- Chargeback protection feature
- Automated security deposit
Some of the other top features you get with Your Porter
- Automated messaging
- Channel manager
- Airbnb ranking booster
- Income reports (share with homeowners)
- Cleaning task manager
- Smart pricing integration
Connect with Erinç
Your Porter App [Discount Code PAD]
Resources
Your Porter’s Airbnb Rank Tracker
Get Paid for Your Pad on YouTube
Email jasper@getpaidforyourpad.com or support@strlegends.com