How To Use Email Marketing To Drive Bookings (EP. 332)

May 5, 2020

Today we're talking to Mark Simpson from Boostly again about how to use email marketing to drive bookings. Mark first tells us about why email isn't dead, why it's a more powerful platform than algorithm-controlled social media like Facebook and Instagram, and why it's an important marketing strategy for your vacation rental.

Topics covered

In this episode, we cover:

✅ Why email is the fast lane to getting more bookings (and why the slow lane is social media)

✅ Why email marketing is one of the most effective forms of marketing (and how to make it not spammy)

✅ Which guests to target (past or future)

✅ How to get guest email addresses

✅ What (free) software to use for your email marketing campaigns

✅ How to be GDPR-compliant in your email marketing

✅ What data to get from your guests to make the most of emails

✅ How to track who opens your emails and clicks the links

✅ What kind of emails to write

And much, much more. If you enjoyed this episode, please share it with your fellow hosts.

Boostly (use the code PAD to get 5% off)

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