Today we're talking to Mark Simpson from Boostly again about how to use email marketing to drive bookings. Mark first tells us about why email isn't dead, why it's a more powerful platform than algorithm-controlled social media like Facebook and Instagram, and why it's an important marketing strategy for your vacation rental.
In this episode, we cover:
✅ Why email is the fast lane to getting more bookings (and why the slow lane is social media)
✅ Why email marketing is one of the most effective forms of marketing (and how to make it not spammy)
✅ Which guests to target (past or future)
✅ How to get guest email addresses
✅ What (free) software to use for your email marketing campaigns
✅ How to be GDPR-compliant in your email marketing
✅ What data to get from your guests to make the most of emails
✅ How to track who opens your emails and clicks the links
✅ What kind of emails to write
And much, much more. If you enjoyed this episode, please share it with your fellow hosts.
Boostly (use the code PAD to get 5% off)