How to analyze and optimize your Airbnb booking funnel (Ep559)

By Jasper Ribbers

April 3, 2023

Have you ever wondered how to maximize your short-term rental revenue by making strategic pricing adjustments to your Airbnb booking funnel?

Today, Jeff Brown, co-founder of Loma Homes and Founder of IntelliHost, joins me on “Get Paid for Your Pad” to discuss a new tool to help property managers optimize their booking funnels and increase their revenue.

IntelliHost, the platform built by Airbnb hosts for Airbnb hosts, empowers short-term rental hosts to make data-driven decisions and optimize their listings to earn more revenue. IntelliHost provides real-time data on the impact of listing changes on search metrics.

In this episode, Jeff shares the factors that impact search visibility, how to activate Professional Host Tools on Airbnb to gain access to deeper metrics and insights, and what to focus on to maximize bookings, plus he explains how to identify gaps in booking periods and provides tips on how to fill them proactively.

Listen in as Jeff shares how IntelliHost's dashboard can help property managers visualize their sales funnel, determine how much traffic they are getting, and make pricing adjustments to maximize their revenue.

Are you ready to optimize your booking funnel and increase your short-term rental revenue? Sign up for a 30-day free trial of IntelliHost and use the offer code “PAD” to get 20% off your subscription. Just click here: Intellihost.co/pad.

Topics Covered

Understanding the four key factors that influence booking rates: impressions, first impressions, clicks, and bookings
The importance of optimizing an Airbnb listing for search visibility and bookings
The factors that impact search visibility (listing title, description, amenities, reviews, and photos
The role of the cover photo and additional photos in capturing potential guests' attention (and conveying the value of the listing)
How to activate Professional Host Tools on Airbnb to gain access to deeper metrics and insights
The importance of comparing your listing the metrics of your listing to similar listings to gauge your competitiveness
How to use Airbnb Insights to track listing performance and make data-driven decisions
How IntelliHost can help property managers visualize, track, and analyze their booking funnel to identify areas for improvement
How IntelliHost's pricing tool can help property managers make data-driven pricing decisions, including tracking future traffic to proactively fill gaps in their booking calendar