Nobody’s perfect. But Martin Chilangles comes pretty close. If you check out his Airbnb listing, you’ll notice that he’s never received anything other than a five-star review. And he does NOT directly ask guests for the five-star rating. So, what is he doing to get the highest possible score—every single time?
Martin is a marketing expert and STR host in Mexico City. Originally from the UK, Martin fell in love with Mexico City in college and returned for good in 2013. An Airbnb Superhost and active member of our STR Profit Academy, Martin has earned 100-plus reviews as a host—all of them five-star.
Today, Martin joins me to share his secrets for getting nothing but five-star reviews, explaining what he does to connect with guests and exceed their expectations. He discusses the marketing principles he applies to his Airbnb, introducing us to his own detailed customer avatar and describing the benefits of knowing your target market. Listen in for insight on finding the unique selling point for your STR listing and learn how YOU can gain a competitive advantage and get great reviews on Airbnb!
What drew Martin to Mexico City
Martin’s secrets to getting nothing but five-star reviews
How Martin dealt with his most difficult guest
Martin’s advice on marketing your Airbnb
Martin’s Airbnb customer profile
The idea of a unique selling point or USP
The benefit of building out a customer avatar