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If you’re an Airbnb host with a small number of units, you may not think branding is all that important.

But if you want to grow your STR business and enjoy long-term success, it’s never too soon to upgrade from host to hospitality brand.

On this episode of Get Paid for Your Pad, Eric and I sit down to discuss why it’s so important for STR hosts to build a hospitality brand and how branding is born out of the vision of what you want to create.

We walk you through the three key elements of a hospitality brand, weighing in on how branding informs every decision you make—down to the soap and toilet paper you choose for your STRs.

Listen in to understand why a hospitality brand is so much more than a logo and learn how to take the first steps in branding your Airbnb business!

Topics Covered

  • Why we hired a creative director for Freewyld and what the role entails
  • The 3 key elements of a hospitality brand—visuals, language and product
  • The power of thinking BIG and sharing the idea behind your brand with others
  • The misconception that a brand is simply a name and a logo
  • How a brand is born out of the VISION of what you want to create
  • How branding informs every decision your make for your short-term rentals
  • What I love about some of my favorite hospitality brands
  • Why it’s a problem when the branding doesn’t align with the guest experience
  • Why branding is important for both big and small vacation rental companies
  • How to start building a brand by creating a host vision map and vibe book

Resources

Freewyld on Pinterest

Strawberry Creek Village

Shangri-La Hotel

CitizenM

This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

AvantStay

GPFYP on YouTube

GPFYP on Instagram

STR Legends Mastermind

FREE Airbnb Starter Guide

Review GPFYP on Apple Podcasts

STR Profit Academy

Email team@overnightsuccess.io

Sponsor 

Legends X Short-Term Rental Accelerator