Short-term rental hosts know that ranking on the first page of Google results is crucial in driving traffic to a direct booking site. So, what can we do to make sure our page is one of the first few results potential guests see? How can we use search engine optimization, otherwise known as SEO, to get more site visitors and more direct bookings?
Vincent Breslin is the Founder of Uplisting, a self-service property management system for vacation rental owners and operators. Uplisting provides a simple way for STR hosts to manage operations across multiple OTAs, and the platform also allows users to launch their own channel with a one-click direct booking website. Vincent is an engineer by training and serial entrepreneur with an expertise in search engine optimization, and he serves on the Tech Council for our STR Legends Mastermind.
On this episode of Get Paid for Your Pad, Vincent joins me to explain how SEO can help STR hosts drive direct bookings and share his best strategies for ranking on the first page of search results. He discusses the two categories of keywords for vacation rental searches, walking us through a simple process for choosing the best keywords to use in our content. Listen in for Vincent’s insight on improving your search ranking through engagement and learn how Uplisting can help you create an easy-to-use direct booking site for your STR business.
Click on the video below to watch and listen to this podcast episode:
The value of search engine optimization (SEO)
- Show up as result in relevant keyword searches
- More traffic to site = more direct bookings
The two categories of keywords you need to know
- Planning category keywords for blog content
- High booking intent keywords for listing pages
How to choose the best keywords to use in your content
- Generate list with Google autocomplete/similar search
- Use Google Keyword Planner to determine popularity
- Target high search volume, low competition keywords
Vincent’s top tips for getting started with SEO
- Create highly relevant content with NARROW focus
- Engagement impacts ranking (best resource available)
What Uplisting can do for STR business owners
- Channel manager, dynamically synced with OTAs
- Create direct booking site with one click
Vincent’s advice on targeting planning keyword content
Connect with Vincent
Uplisting [Discount Code GPFYP]