EP203: This Week in the World of Airbnb

If you can’t beat ‘em, join ‘em.

As the popularity of short-term rentals grows, more and more landlords are changing their stance on the practice. It used to be very difficult to get property managers, who saw little value in Airbnb, to allow tenants to sublet for fewer than 30 days. But as compromises become more prevalent and landlords are getting a cut of the revenue, renters are listing—legally—on Airbnb.

David Jacoby, President and Co-Founder of Hostfully, joins Jasper to discuss how a new partnership between Airbnb, Pillow Residential and Veritas in San Francisco will facilitate hosting for renters, offering landlords transparency and profit-sharing so that both parties benefit. They also cover some potential partnerships that Airbnb decided against, Chinese competitor Xiaozhu and German clone Wimdu, as well as an acquisition they are considering right now, Wyndham Europe Rentals.

David and Jasper also talk through Airbnb’s ad campaign to combat regulations in Nashville and the latest developments in David’s short-term rental business. David shares how he decided on the right brand of smart lock for his property and why he chose to add his listing to Booking.com in addition to Airbnb. Listen in and learn how the two sites compare and what factors to consider if you list on multiple platforms!

Topics Covered

Article #1: Airbnb, Pillow Residential Partner to Make Home Sharing in Apartments Easier

  • Announcement of partnership with Pillow and Veritas in San Francisco
  • Offers landlords software to facilitate transparency, profit-sharing
  • Half of 25-34 demographic, 60% of those under 25 are interested in home-sharing
  • Tenants who do Airbnb more likely to keep property well-maintained

Article #2: Xiaozhu, China’s Airbnb, a Unicorn After $120M Investment Round Led by Jack Ma-Backed Fund

  • One of three Chinese competitors, most similar to Airbnb
  • Airbnb not giving up on Chinese market despite turnover

Article #3: Rocket Internet’s Wimdu Missed Out on Dream Takeover by Airbnb—Here’s Why

  • Airbnb clone in Germany
  • 2013 article explains why Airbnb decided against acquisition

Article #4: Airbnb Is Among Possible Suitors for Wyndham Europe Rentals

  • Big hotel, hospitality company
  • Spun off vacation rental unit
  • HomeAway, Airbnb both interested
  • Thousands of private vacation rental listings

Article #5: Airbnb to Launch Six-Figure TV Ad Blitz in Nashville Aimed at Metro Council Regulations

  • 30-second policy-based ad
  • One of most profitable markets
  • No legislation in place there

Topic #1: David’s Recent Smart Lock Purchase

  • Came down to August LockState
  • August best choice for single unit
  • Purchased lock, keypad and doorbell through Amazon

Topic #2: David’s Comparison Between Airbnb and Booking.com

  • Recently diversified by listing on Booking.com
  • Had to wait for code sent by mail to build listing
  • 15% booking fee much larger than Airbnb
  • com doesn’t handle financial transaction
  • Can’t write descriptions on pictures
  • Hoping to attract European travelers

Resources Mentioned

Article #1: eturbonews.com/169604/airbnb-pillow-residential-partner-make-home-sharing-apartments-easier

Article #2: scmp.com/tech/start-ups/article/2117775/xiaozhu-chinas-airbnb-emerges-unicorn-after-us120-million-investment

Wimdu

Article #3: theheureka.com/airbnb

Article #4: bloomberg.com/news/articles/2017-11-03/airbnb-is-said-among-possible-suitors-for-wyndham-europe-rentals

9flats

HomeAway

Booking.com

Article #5: tennessean.com/story/news/2017/11/02/airbnb-nashville-tennessee-homeaway-rentals/827380001/

August Smart Lock

LockState

Square

Connect with Jasper

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This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It’s also free!

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