During the pandemic, smart Airbnb hosts focused on making it easy for guests to work from home. But Aaron Hanower took it a step further and made it easy for his guests to work OUT from home as well!
Aaron is an Airbnb Superhost out of Minneapolis, Minnesota. He got into the STR space in 2017, renting one unit of his 1916 Tudor-style home on the platform and investing the profits to add a garden apartment to his STR portfolio soon thereafter. During COVID, Aaron and his wife Colleen focused on the health and wellness niche, adding Peloton bikes as an amenity in their Airbnb units.
On this episode of Get Paid for Your Pad, Aaron joins me to discuss the benefits of marketing to Peloton users, explaining what’s special about the Peloton experience and how the bikes have led to a 15% revenue increase. He shares the cost of adding a Peloton to your STR units and describes what he is doing to ensure guest safety in his listings. Listen in for Aaron’s insight on making your Airbnb a health and wellness destination and get his advice on adding smart home gym equipment to your STR strategy!
Topics Covered
How Aaron got into hosting on Airbnb
- Rent one of three units in historic home
- Invest profits in getting second STR
What Aaron did to navigate COVID
- Improve work-from-home experience
- Add Peloton bikes for guest use
Why guests book units with Pelotons
- Don’t miss workouts while traveling
- Do rides with friends and family
The benefits of marketing to Peloton users
- Loyal following of 5.4M members
- Free advertising on sites like Pelo Buddy
What’s special about the Peloton experience
- Engaging instructors, library of classes
- Workout at home at any time
How much it costs to add a Peloton to your STR
- $1800 for bike, $39 monthly subscription
- Less than $100/month with financing
Aaron’s stats from May through December 2020
- 85% occupancy, 16-day average stay
- Able to raise prices by 15%
What Aaron is doing to ensure guest safety
- Umbrella insurance policy
- Must be 16 years old to use bike
How Aaron is creating a wellness destination
- Add strength machine, yoga studio
- Japanese soaking tub and sauna
Aaron’s tips for STR hosts adding a Peloton
- Secure warranty ($200 for three years)
- Provide water bottles, disinfectant
Connect with Aaron
Email aaronhanower@gmail.com
get_surly on Peloton
Resources
Christian Gissing on GPFYP EP301
Email jasper@getpaidforyourpad.com
Sponsor
Hostfully [Discount Code PAD]
