March 22, 2022

7 Profitable Ways To Grow Your Direct Booking Website

Author: Keiran Griffiths | CMO Lifty Life Vacation Rentals Many short term rental operators are looking to improve their online visibility, rely less on the large […]
March 20, 2022

Wheelhouse v. Beyond Pricing v. Pricelabs: Comparing Popular Airbnb Pricing Tools

As an Airbnb host, you know how important it is to set the right price for your short-term rental.But, there’s a lot of work that goes […]
March 20, 2022

Airbnb Demand Drivers Every Host Should Know in 2021

Beyond's Dynamic Pricing Tool as a way to price for seasonality, day of the week, and local events/holidaysKeep the same price on your short-term rental every […]
March 20, 2022

Investing in Short Term Rentals : Lessons From a Legend

I’ve been getting a ton of questions from you guys about investing in short term rentals,  and how to start growing your business.  So,  this month I […]
March 20, 2022

9 Lessons To Help You Grow Your Airbnb Business in 2021

Add Beyond's Dynamic Pricing Tool as a way to grow Airbnb Business 2020 was a roller coaster ride for short-term rental hosts.  So, what did Airbnb hosts […]
February 5, 2022

Pet-Friendly Airbnb Marketing Tips

*This is a guest post by Hostaway, a Property Management System (PMS) that comes integrated with its very own channel manager. Reach out to the Hostaway […]
August 19, 2021

Ultimate Guide to Providing Broadband Internet in Your Airbnb Property

Airbnb has been a revolution for the hospitality industry. With regular homeowners able to list properties for temporary lets, the platform has been a boom with modern […]
August 4, 2021

From Hectic Host to Millionaire Manager

Airbnb hosts pay attention...there's a brand new online event coming up called From Hectic Host to Millionaire Manager. This FREE event will take place on Thursday August […]
February 3, 2021

Work in Paradise: Airbnb Trends Towards Remote Workers in 2021

It's no secret that remote work has increased dramatically this year. This has caused one of the biggest Airbnb trends of the year – catering to […]
January 27, 2021

How To Setup Your Digital Airbnb Guidebook In 2021

Guests have more questions now than ever.  If you've traveled recently, you've probably had a few questions yourself. You're wondering if the Google hours at the […]
January 6, 2021

Prevent House Parties at Your Airbnb: Tips for 2021

With all the social restrictions in place right now, people are itching for ways to let go.   If you’re an Airbnb host, a house full […]
December 30, 2020

How to Make Your Airbnb Pet Friendly and Increase Revenue up to 25%

Have you considered making your Airbnb pet friendly? Many people are traveling closer to home with new restrictions. This means they are bringing the whole family, […]

To scale a short-term rental business, you need more properties. And the best way to expand your portfolio is to build relationships with the right people. People who can help you find new units to manage. So, who should STR operators be connecting with? And how do we go about building those relationships?

Liam Carolan is the short-term rental expert behind Ginger & Gold, a property management company out of Norwich in England’s Norfolk County. Liam started hosting on Airbnb in January of 2019, and today, he and his partner have a 10-unit portfolio of master lease and management properties. Liam is also a member of our Legends X community.

On this episode of Get Paid for Your Pad, Liam joins me to explain how he builds rapport with letting agents, challenging STR operators to get out of our comfort zone and provide value before we go for the ask. He explores who to build relationships with as you scale and how to build trust by considering what’s important to the other person and following up on what you say you’re going to do. Listen in for Liam’s insight on being clear about what you want and learn how to leverage relationships to find new properties and scale your STR business!

Topics Covered

How Liam got into short-term rentals

  • Wanted to spend more time with son
  • Found mentor doing master leasing

How Liam builds rapport with letting agents

  • Drop into office multiple times
  • Explain how you can help them

Who to build relationships with as you scale 

  • Letting agents
  • Local property networking groups
  • Other local STR operators

How to build trust in a business relationship

  • Follow up on what you say you’ll do
  • Demonstrate competence
  • Put yourself in their mindset
  • Lean on transferable skills
  • Tell stories, real world examples

The value in being clear about what you want

  • Easier for letting agent to help you
  • Create preferred investment area map 

Why Liam joined the Legends X program

  • Help with focus
  • Strategies to scale up business

What Liam has learned in Legends X

  • Leverage values to make decisions
  • Build detailed playbook of processes
  • Power of bold brand promise

Connect with Liam

Ginger & Gold

Liam on LinkedIn 


Google My Maps

Mark Simpson

Julie George

Legends X

Get Paid for Your Pad on YouTube



Hostfully [Discount Code PAD]

June 21, 2021

Scale Your Airbnb Business by Building Relationships – with Liam Carolan (Ep388)

 To scale a short-term rental business, you need more properties. And the best way to expand your portfolio is to build relationships with the right people. […]
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