As we look to predict the future of short-term rentals, it’s useful to look at industry trends.
And one statistic that jumped out at me is the fact that searches for unique properties on Airbnb grew 94% in the first half of 2021 compared to the same period two years ago.
So, how can STR hosts leverage an understanding of this information to anticipate how travel will evolve and build a business that capitalizes on the trends?
On this episode of Get Paid for Your Pad, Eric and I sit down to discuss the rise of unique STR experiences, explaining why properties like the Big Idaho Potato Hotel and Bolt Farm Tennessee are likely to thrive moving forward.
We explore why hospitality brands are the future of short-term rentals and challenge hosts to craft their brand identity around a specific guest avatar and property type.
Listen in for insight around the top travel trends in 2021 and learn how to design an Airbnb business that is built for the future of short-term rentals.
Topics Covered
The world’s most booked Airbnb
- Mushroom dome in Santa Cruz, CA
- $156/night, booked out for 8 months
- 5,800 guests since joining in 2009
What's behind the trend to unique experiences
- Connect with vision/soul of property
- Cool story to share on social media
The top travel trends in 2021
- Live abroad (geoarbitrage)
- Workcation
- Gen Z travelers
- Reunion travel
- Wide open space
- Travel agents make comeback
- Bubble groups
- Smaller footprint
How to develop a hospitality brand
- Build around clear identity
- Specific guest, type of property
Why hospitality brands are the future of STRs
- Guests connect with what stand for
- Demand on investor side
The benefit of a smaller STR portfolio
- Maintain brand standards
- Potential to sell business
Resources
The Mushroom Dome Retreat on Airbnb
‘Inside the World’s Most Booked Airbnb’ in Hustle
Airbnb Report on Travel & Living
‘Private Equity Looks to Challenge Vacasa by Backing VTrips Vacation Rental Firm’ in Skift
Email jasper@getpaidforyourpad.com
Sponsor
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